Substantial · Graphic Design
Brand Identity Package
Logo set, color palette, typography, brand guide, applied mocks
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Investment
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A brand identity is the system that lets every future piece of work feel like the same brand. Logo, color, typography, layout language, voice. It is what turns a single design into a recognizable thing.
Typically used for
- Founding a serious brand from scratch with a system that scales
- Replacing a patched-together identity that grew without a plan
- Repositioning for a new audience or new product category
- Documentation so a team can produce on-brand work without me in the loop
- Investor or partnership readiness, where consistency signals seriousness
What you get
Full logo system, color palette with usage rules, type system, applied mockups on the surfaces you actually use, and a brand guide written for the people who will use it. Not a 70-page PDF nobody reads.
WHY THIS PRICE
What you're actually paying for
A brand identity is a system, not a logo. The system has to hold up across every surface, every team member, every vendor, and every future project, without me being in the room. The work is half design, half documentation.
What's in the work
- Full logo family with all sanctioned lockups
- Color palette with usage rules, accessible contrast pairs, and print equivalents
- Type system: display, body, accent, with weights and size rules
- Layout grids and spacing rules
- Photography and imagery guidelines: subject, treatment, processing
- Voice and tone notes for copy
- Applied mockups on the surfaces you actually use
- Brand guide PDF written for the people who will use it, not for a portfolio shelf
The value it adds
A real identity system saves you every future hour you would have spent debating which shade of blue, which photo treatment, which font for the deck. It also lets you scale: any vendor with the brand guide can produce on-system work without a real-time review cycle.
Deliverable
Full brand guide PDF + source files
Requires appointment
Yes
Appointment type
sit down
Ongoing
One-time
Credits accepted
Yes
Ready when you are
Want this on your quote?
Add it to a quote in one click and pair it with anything else you need from the catalog.
RETAINER OPTIONS
Want this on a recurring basis?
These are the ongoing versions or natural complements. Pair them with the one-time work for sustained support, lower cost-per-hour, and the consistency that compounds.
SIMILAR SERVICES
If this fits, these usually fit too
Hand-picked, not algorithmic. Each one tends to pair with brand identity package in real projects.
Logo Design
Distinct, memorable logo with full asset set
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Brand Audit and Recommendations
Written brand audit plus 1-hr review
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Packaging Design
Product packaging with dieline and mockups
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Social Media Template Pack
5 to 10 platform-sized templates, editable
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Content Strategy Plan
90-day content plan with seasonal alignment
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