Standard · Graphic Design
Logo Design
Distinct, memorable logo with full asset set
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A logo is not a brand, but it is the most repeated piece of one. It earns its weight by being legible at every size, in every context, on every surface a customer might meet you on.
Typically used for
- New business identity: a founding mark for a brand starting from zero
- Rebrand or refresh: replacing an aging or off-target mark
- Sub-brand or product line: a mark that lives alongside an existing parent brand
- Personal brand mark for creators, consultants, or solo professionals
- Event or campaign with a defined run (festival, anniversary, capsule)
What you get
A primary mark, secondary mark when it makes sense, monogram or icon-only version, and the full file set in vector and raster, light and dark. Type and color choices are documented so future work stays on system.
WHY THIS PRICE
What you're actually paying for
A logo is not one image. It is a system of files designed to survive every place your brand will live: a 64-pixel favicon, a vector mark on a billboard, an embroidery file on a hoodie, a single-color stamp on a coffee sleeve. Every one of those needs its own spec.
What's in the work
- Discovery: brand vocabulary, audience reading, competitive analysis
- Sketch and concept rounds (rarely fewer than ten directions before the cut)
- Vector construction with mathematically clean curves so the mark scales infinitely
- Multiple lockups: primary, secondary, monogram, icon only
- Color variants for light and dark contexts, plus a one-color reduction
- Type pairing and proportion testing across the lockup family
- The file set: SVG, PDF, PNG at multiple sizes, EPS, ICO favicon
The value it adds
A serious mark signals seriousness in the first two seconds someone meets you. It separates you from competitors who used a templated mark, and it saves you money downstream because every future vendor references your file set instead of re-deriving your brand from scratch.
Deliverable
PNG, SVG, PDF, source file, brand usage one-pager
Requires appointment
Yes
Appointment type
sit down
Ongoing
One-time
Credits accepted
Yes
Ready when you are
Want this on your quote?
Add it to a quote in one click and pair it with anything else you need from the catalog.
RETAINER OPTIONS
Want this on a recurring basis?
These are the ongoing versions or natural complements. Pair them with the one-time work for sustained support, lower cost-per-hour, and the consistency that compounds.
SIMILAR SERVICES
If this fits, these usually fit too
Hand-picked, not algorithmic. Each one tends to pair with logo design in real projects.
Brand Identity Package
Logo set, color palette, typography, brand guide, applied mocks
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Brand Audit and Recommendations
Written brand audit plus 1-hr review
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Business Card Design
Print-ready business card design
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Flyer or Poster Design
Print and digital flyer or poster
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Album or EP Cover Art
DSP-ready cover plus video frame
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