Substantial · Consultation
Creative Direction No Production
Direction only, client executes
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Direction without production. You execute, I direct. The right shape when you have an in-house team or vendor pool but the work lacks a unifying creative voice.
Typically used for
- In-house teams needing senior creative direction without hiring a senior creative
- Vendor coordination across photo, video, design, and copy on the same campaign
- Brand launches with execution handled internally
- Founders directing their own brand who want a second sharp eye
- Pre-production direction for shoots, builds, or campaigns happening through other vendors
What you get
Creative briefs, art direction, feedback rounds, and final approval on work executed by you or your vendors. I do not handle production, only the direction layer above it.
WHY THIS PRICE
What you're actually paying for
Creative direction is the senior layer above production. You have a team or vendor pool; the work lacks a unifying voice. Direction provides the brief, the feedback, and the final approval that turns disparate work into a coherent campaign.
What's in the work
- Creative briefs for every project under direction
- Art direction on photo, video, design, and copy
- Feedback rounds with executors
- Final approval before publish
- No production, only direction
The value it adds
Direction without production is leverage. You keep the production capacity you already have, while gaining the senior eye that makes the work cohesive. Brands without direction look like five different vendors' portfolios. Brands with it look like one brand.
Deliverable
Direction package plus check-ins
Requires appointment
Yes
Appointment type
sit down
Ongoing
One-time
Credits accepted
Yes
Ready when you are
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RETAINER OPTIONS
Want this on a recurring basis?
These are the ongoing versions or natural complements. Pair them with the one-time work for sustained support, lower cost-per-hour, and the consistency that compounds.
SIMILAR SERVICES
If this fits, these usually fit too
Hand-picked, not algorithmic. Each one tends to pair with creative direction no production in real projects.