I work under the name Jay Digital and have been doing creative work since 2010, running it properly as a business since 2022. Brand systems and identity, logos, color, typography and the guidelines that hold them together. Web and software builds, from sites to internal tools. Custom tooling and automation. Creative direction and brand audits. Music I produce and release, and long-form video I write and edit.
I work across all of it because the disciplines feed each other, and it is the reason I could build Velin. I designed it and wrote it end to end: the payments, the database, and the page you are reading. I have been on both ends of what it is for, writing the brief and doing the work, so it is built for the person who has to do both.
Why I built it
“I kept building simple solutions for the moving parts of my work: the tracking, the documenting, the back-and-forth I was carrying on my own. What I really wanted was one place I could invite clients into, where all of it lived together instead of scattered across my head and a dozen apps. I wanted something for the people who follow the work, too. A following always felt a little one-sided to me, so I made this interactive, a place they can take part in instead of just watch. Velin is both of those in one, and I built it for my own business first.”