Brand Audit and Recommendations

Written brand audit plus 1-hr review

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Investment

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A brand audit is an honest read on whether your brand is doing the job a brand is supposed to do: signal what you do, who you do it for, and why someone would pick you over the next option.

Typically used for

Pre-rebrand sanity check: should we actually rebrand, or fix specific things
New leadership or new direction: assess where the brand stands today
Conversion or sales problems that look like marketing problems
Founder gut-check: am I imagining how my brand reads, or is this real
Investor or partnership readiness

What you get

A written audit with screenshots, specific findings on what is and is not working, prioritized recommendations, and a 1-hour review call. You can act on it yourself or have me execute.

WHY THIS PRICE

What you're actually paying for

An audit is a written reading of what your brand currently is, in the eyes of someone who is not you. Not a hot take. A structured analysis with evidence, with prioritized recommendations you can act on with or without me.

What's in the work

Audit of every public-facing surface: site, social, print, video, packaging
Audience read: who actually consumes the brand vs who you think does
Competitive landscape and category positioning
Brand vocabulary and tone consistency
Visual system consistency across surfaces
Prioritized fix list with estimated impact and effort
1-hour review call to walk you through the findings

The value it adds

A brand audit prevents an expensive rebrand you didn't need and surfaces the actual fixes that would move conversion or recognition. Founders pay 10x more in lost trust than they ever pay for an audit.

Deliverable

Brand audit report

Requires appointment

Yes

Appointment type

sit down

Ongoing

One-time

Credits accepted

Yes

Ready when you are

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RETAINER OPTIONS

Want this on a recurring basis?

These are the ongoing versions or natural complements. Pair them with the one-time work for sustained support, lower cost-per-hour, and the consistency that compounds.

monthly

Brand-and-Web Retainer

Combined design, web, and content support with Jay directing

$3,800to$6,300/ month

See the retainer →