Brand Identity Package

Logo set, color palette, typography, brand guide, applied mocks

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Investment

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A brand identity is the system that lets every future piece of work feel like the same brand. Logo, color, typography, layout language, voice. It is what turns a single design into a recognizable thing.

Typically used for

Founding a serious brand from scratch with a system that scales
Replacing a patched-together identity that grew without a plan
Repositioning for a new audience or new product category
Documentation so a team can produce on-brand work without me in the loop
Investor or partnership readiness, where consistency signals seriousness

What you get

Full logo system, color palette with usage rules, type system, applied mockups on the surfaces you actually use, and a brand guide written for the people who will use it. Not a 70-page PDF nobody reads.

WHY THIS PRICE

What you're actually paying for

A brand identity is a system, not a logo. The system has to hold up across every surface, every team member, every vendor, and every future project, without me being in the room. The work is half design, half documentation.

What's in the work

Full logo family with all sanctioned lockups
Color palette with usage rules, accessible contrast pairs, and print equivalents
Type system: display, body, accent, with weights and size rules
Layout grids and spacing rules
Photography and imagery guidelines: subject, treatment, processing
Voice and tone notes for copy
Applied mockups on the surfaces you actually use
Brand guide PDF written for the people who will use it, not for a portfolio shelf

The value it adds

A real identity system saves you every future hour you would have spent debating which shade of blue, which photo treatment, which font for the deck. It also lets you scale: any vendor with the brand guide can produce on-system work without a real-time review cycle.

Deliverable

Full brand guide PDF + source files

Requires appointment

Yes

Appointment type

sit down

Ongoing

One-time

Credits accepted

Yes

Ready when you are

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RETAINER OPTIONS

Want this on a recurring basis?

These are the ongoing versions or natural complements. Pair them with the one-time work for sustained support, lower cost-per-hour, and the consistency that compounds.

monthly

Brand-and-Web Retainer

Combined design, web, and content support with Jay directing

$3,800to$6,300/ month

See the retainer →