Logo Design

Distinct, memorable logo with full asset set

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Investment

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A logo is not a brand, but it is the most repeated piece of one. It earns its weight by being legible at every size, in every context, on every surface a customer might meet you on.

Typically used for

New business identity: a founding mark for a brand starting from zero
Rebrand or refresh: replacing an aging or off-target mark
Sub-brand or product line: a mark that lives alongside an existing parent brand
Personal brand mark for creators, consultants, or solo professionals
Event or campaign with a defined run (festival, anniversary, capsule)

What you get

A primary mark, secondary mark when it makes sense, monogram or icon-only version, and the full file set in vector and raster, light and dark. Type and color choices are documented so future work stays on system.

WHY THIS PRICE

What you're actually paying for

A logo is not one image. It is a system of files designed to survive every place your brand will live: a 64-pixel favicon, a vector mark on a billboard, an embroidery file on a hoodie, a single-color stamp on a coffee sleeve. Every one of those needs its own spec.

What's in the work

Discovery: brand vocabulary, audience reading, competitive analysis
Sketch and concept rounds (rarely fewer than ten directions before the cut)
Vector construction with mathematically clean curves so the mark scales infinitely
Multiple lockups: primary, secondary, monogram, icon only
Color variants for light and dark contexts, plus a one-color reduction
Type pairing and proportion testing across the lockup family
The file set: SVG, PDF, PNG at multiple sizes, EPS, ICO favicon

The value it adds

A serious mark signals seriousness in the first two seconds someone meets you. It separates you from competitors who used a templated mark, and it saves you money downstream because every future vendor references your file set instead of re-deriving your brand from scratch.

Deliverable

PNG, SVG, PDF, source file, brand usage one-pager

Requires appointment

Yes

Appointment type

sit down

Ongoing

One-time

Credits accepted

Yes

Ready when you are

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RETAINER OPTIONS

Want this on a recurring basis?

These are the ongoing versions or natural complements. Pair them with the one-time work for sustained support, lower cost-per-hour, and the consistency that compounds.

monthly

Brand-and-Web Retainer

Combined design, web, and content support with Jay directing

$3,800to$6,300/ month

See the retainer →